Did you know that about 30,000 websites are hacked daily worldwide? According to getastra.com, out of the 30,000 cyberattacks, 43% are targeted at small businesses.
Website security is crucial to keeping your website and user information safe. Not doing so can lead to dreadful consequences. Namely, revenue loss, user information loss, and a negative reputation. I will be talking about website security trends of 2024, such as AI & ML, IoB, and headless CMS. The purpose of this blog is to keep you aware of your website’s security.
Artificial Intelligence & Machine Learning
AI, or artificial intelligence is the approximation of human intelligence in machines. The significance of AI is that it enhances the speed and effectiveness of human efforts. ML, which stands for machine learning, is a type of AI that uses algorithms and data to imitate the way humans learn. It allows computers to learn and improve without being directly programmed. Gradually, becoming more accurate with time.
Here are a few examples in which AI and ML are used for security:
- Google’s reCAPTCHA uses AI to verify that the user is a human and not a robot.
- Cylance (AI-driven cybersecurity company) prevents malware attacks by using ML algorithms.
- ML is used in Splunk’s UEBA to study user behavior and detect any abnormalities that may indicate threats or dangers.
AI and ML can have many potential risks. Such as data privacy concerns, security vulnerabilities, job displacement, and economic impact. To stay safe from each of these risks, secure your devices, regularly update software, explore job opportunities in AI and ML, and foster entrepreneurship. Overall, keep yourself educated about AI and ML’s abilities to protect yourself digitally.
Don’t feel demotivated due to the risks; they can be avoided. AI and ML have many positive effects on stakeholders, businesses, and the cybersecurity industry.
- Effects of AI and Ml on Employees
Employees’ jobs can be simplified because artificial intelligence can do all of the boring, repetitive tasks for them.
2. Effects on Consumers
These technologies can enable personalized recommendations. Which is when your data is taken and analyzed to provide content that will keep you on their page. It’s a win-win because customers get the things that they want, while businesses get profit.
3. Effects on Businesses
AI and ML clear the way for product development by analyzing competitor strategies, consumer feedback, and market trends. Businesses can then launch products according to consumer preferences.
4. Effects on the Cybersecurity Industry
Artificial intelligence can analyze behavior and network activities. They can use this data to identify any deviations from standard patterns. This identification helps detect possible threats.
Internet of Behaviors (IoB)
Internet of Behaviors, or IoB, is an area of research and development that seeks to understand the patterns in which humans use technology to make purchasing decisions. This can be used through platforms, such as social media. IoB is a combination of three fields of study: behavioral science, edge analytics, and IoT.
Many people are already aware of IoT, or the Internet of Things. IoT is when physical objects are embedded with sensors and other technologies for exchanging or connecting data with other systems.
IoB is used to analyze behavioral psychology to find patterns that can be used to benefit marketing and sales teams. These teams can then use this data to influence future consumer behavior. Experts say that about 90% of our content will be targeted by 2026, although a large of our content already is targeted. This is an example of how IoB can benefit people in the real world.
However, everything has a positive and a negative side to it. Some potential risks include privacy, data security, and social manipulation concerns. IoB has a lot of user data, and there is a risk for this information to be used abominably.
To remain safe from these potential risks, remain updated with your education. Also, be aware of how your data will be used through informed consent.
IoB has many effects on stakeholders, businesses, and the cybersecurity industry.
- Effects on Employees
IoB can provide personalized experiences through the collection of data on employee preferences.
2. Effects on Consumers
The good effect is that you’ll get personalized content. You’ll get to see videos or products that you prefer. However, IoB can influence your behavior, may it be negatively or positively.
3. Effects on Businesses
IoB benefits businesses because it gains insights into consumer preferences. If you constantly look at women’s clothing, then soon your “recommended page” will be filled with those types of products.
4. Effects on the Cybersecurity Industry
The cybersecurity industry has stacks and stacks of user information (behavioral data). If this information is not properly secured, then it can be vulnerable to cyber threats.
Headless Content Management System (CMS)
Headless CMS allows businesses to manage their content separately from the front end (presentation layer). Which means that the content can be used across different platforms. Namely, websites, apps, voice assistants, etc.
The easiest way to understand this would be through an example. The Weather Channel uses headless CMS to deliver weather information to users through their website, app, and many other platforms.
The significance of this security trend is that it can spread information quickly through different platforms.
However, there are potential risks to this trench as well, such as complexity, lack of front-end control, and increased development time. Due to headless CMS being so complex and requiring a lot of development time, there is a risk of information loss during the process (if not taken care of).
Don’t worry too much though, headless CMS is mostly good to work with. Besides, there are easy solutions for the above-mentioned risks. You have to test for quality assurance every now and then, and have collaboration and communication with your team. These simple solutions can keep you safe from the potential risks.
This security trend can affect stakeholders, businesses, and the cybersecurity industry.
- Effects on Employees
A better collaboration can happen between developers. Content can easily be shared across different platforms.
2. Effects on Consumers
Websites that use headless CMS become faster and more responsive. This gives users a great experience!
3. Effects on Businesses
By reusing content across multiple platforms, businesses can save a lot of money! They can spread their content to a large audience.
4. Effects on the Cybersecurity Industry
Due to the front end being separate from the back end, the attack surface is reduced. Also, headless CMS allows for efficient security updates to happen in a short period!
AI & ML, IoB, and headless CMS are security trends that might become very popular in 2024. Of course, everything has a negative and positive side. However, these trends can really help the digital world expand! If you remain updated on security trends, then you will be free from the risks of getting hacked and whatnot.
Get knowledge from blogs, videos, podcasts, books, and many other sources to expand your knowledge about security trends even more! Always keep yourself updated, and apply the knowledge to the digital world to stay safe.