Imagine walking down a street in a rich neighborhood and you see somebody living in a hut. How crazy would that be? Why is a rich man living in a hut when he can afford a mansion? Why is he limiting himself to the resources that he can afford? Sometimes, we are like this man too. We can do great things, but we limit ourselves.
Let’s understand this through an example. A person has a website for his/her business. However, the graphics and/or the accessibility haven’t been updated. All other websites are moving fast with time, but this person’s website is stuck at a specific point in time, limiting the growth of his/her business. This is why website redesigns are important.
A website redesign is a detailed process of renovating your website. Revamping your content, and layouts, and improving navigation are a few examples. A well-designed website in today’s digital landscape holds great significance. Well-structured websites drive business success, enhance user experience, and leave a lasting impression on the audience.
Ask yourself, “Is it time for a website redesign?” How would you even know if it is time for a redesign? Keep reading to find out!
Importance of User Experience and its Impact on Website Effectiveness
A good user experience (UX) impacts a website’s effectiveness in the following ways:
- It makes your website clear and intuitive.
- It encourages conversions.
- It provides a better perception of your brand.
Having clarity in each click on your website removes confusion from your audience. Conversions take place because people are happy with the easy accessibility of your website. These things improve your brand’s overall perception. This is exactly why user experience (UX) is so important.
How Visual Elements Contribute to the Overall Appeal and Professionalism of a Website
Visual elements contribute positive effects on a website in the following ways:
- Visual elements break up heavy text content.
- They make your website look pleasing.
- They enhance website usability.
Visual elements are relevant to the text and provide the reader with a picture. This picture helps the reader better understand what the text is about. This breaks up the heavy text content by allowing better readability. Besides this, visual elements make your website look pleasing. Instead of having to look at a website filled with boring words, you’ll have pictures to help you. With the help of these pictures, your website’s overall usability is enhanced.
Functionality Considerations
When developing a website, the following functionality considerations should be made:
- Legibility and readability
- Getting rid of visual distractions
- Search tools for easy navigation
- Fast-loading pages
- Button sizes
- Screen orientation
Most people meet all the functionality requirements, but they forget about mobile responsiveness and navigation. The six things mentioned above are things that should be considered for mobile responsiveness and navigation.
Case Studies of Successful Website Redesigns
In the year 2016, Instagram redesigned its website. We all know how successful Instagram is because we personally know more than 5 people who have an Instagram account.
Reddit has redesigned its website. Now it has an easy navigation with a hamburger menu on the left side of the screen. Its features now match other successful websites, making it easier to access.
When Facebook was first developed, it looked very cluttered. However, now it has a simple look to it that makes it easier to understand and use.
Summary
A well-designed website is important because it holds the power to drive businesses to success. We should aim to maintain a well-structured web design to give our users a smooth experience. UX is very significant because this is what leads your business to gain profits.
If while reading this, you realize that your website doesn’t include any of the helpful features, then know that your website needs to be redesigned.
Graphic design, although just one aspect of website design, plays a big role in your website’s success. Recalling the functionality considerations, any visual distractions should be avoided. This means that graphic design that pulls users towards your products is necessary.
The case studies mentioned are just a few examples of successful website redesigns. There are many, many other successful cases.
Once again, I recommend everyone to evaluate their websites. Consider whether it needs a redesign or not. If it does, make sure to remember the functionality considerations. On the other hand, if your website does NOT need a redesign, then just maintain it well.